How to Keep Facebook Posts Viral

How to Keep Facebook Posts Viral with Facebook Story Bumping

How to Keep Facebook Posts Viral

~ 4 Facebook Story Bumping Tips ~

With Facebook’s recent changes to their News Feed algorithm, known as EdgeRank, posts that are getting more engagement (more likes, comments and shares) get bumped up in the news feed.  I am about to share with you how to keep Facebook posts viral with Facebook Story Bumping to increase visitors to your Fanpage, and keep your content fresh.
How to Keep Facebook Posts Viral with Facebook Story Bumping

Story Bumping on Facebook allows you to see posts you may not have seen when they were first published.  Say you log into Facebook and scroll through your news feed to view 30 posts. The post you miss at position 31 continues to get lots of likes, comments and shares. Four hours later, you check Facebook and that post is at the top of your news feed, even though it’s four hours old.  How did that happen?  This bump depends on several factors.

How can story bumping on Facebook help your marketing? There are several reasons why Story Bumping is good news for Facebook marketers.  In tests done by Facebook, there was an 8% increase in likes, comments and shares on stories posted by pages.

How to Keep Facebook Posts Viral

How to Keep Facebook Posts Viral

Story Bumping Tip #1

How to Keep Facebook Posts Viral #1: Not Everyone Sees Every Post in Their News Feed

The average person has the potential to see over 1500 posts every day. Facebook’s algorithm helps you see the most interesting things. It does this by watching your behavior and then showing you more of the things they think youwant to see.

The things that affect Facebook’s algorithm are:

  • – How often you interact with the friend, page or public figure (like an actor or journalist) who posted
  • – The number of likes, shares and comments a post receives from the world at large and from your friends in particular
  • – How much you’ve interacted with this type of post in the past
  • – Whether you and other people across Facebook are hiding or reporting a given post.


To make sure you see posts from certain people or pages, you’ll need to create a Facebook Interest List. These Interest Lists keep track of the people you find most interesting and want to keep track of on Facebook.

Encourage your fans to create INTEREST LISTS that include your Page. They get notifications about your Page by clicking on the “LIKE” button under the right side of your cover photo and selecting Get Notifications. This is where they can add your Page to INTEREST LISTS, where they will see your updated notifications.

How to Keep Facebook Posts Viral with Facebook Story Bumping

Story Bumping Tip #2

How to Keep Facebook Posts Viral #2: Story Bumping Helps Lengthen the Shelf Life of Your Posts

Metrics studies have shown that it only takes 2 hours and 30 minutes for a post to get 75% of its total impressions and less than 2 hours to get 75% of its maximum reach. So you have a very short window of time to get engagement.

With Story Bumping, your story jumps back up in the news feed if it gets good engagement.  Without Story Bumping, your post gets 75% of its reach in less than 2 hours.

How to Keep Facebook Posts Viral with Facebook Story Bumping

Story Bumping Tip #3

How to Keep Facebook Posts Viral #3: Engagement is Key

You MUST increase your Facebook engagement. How? Be remarkable. Be interesting. Ask questions.  ENGAGE people!  Be a source of information that’s so valuable to your readers that they do whatever they will look for your posts. Get to know your audience and test, test, test.

The great thing about the new Facebook Insights is they show you exactly which posts are the most engaging, so you can model those types of posts more often.  To see the engagement rate on each post, go to Insights, select Posts and then choose Engagement Rate from the drop-down menu.  The best thing about this is that it calculates how many people actually saw your post, so you get a true measure of engagement.  Study this and analyze what works and what doesn’t.

How to Keep Facebook Posts Viral with Facebook Story Bumping

Story Bumping Tip #4

Tip #4#4: Facebook Page Post Ads Provide an Extra Boost

You don’t have to spend money on Facebook to increase engagement on your page, but you can expand your audience by spending a little now and then.  Watch for the type of post that you have most engagement with, and boost those for even greater engagement.  You’ll be amazed at what this can do for your page.

The Boost Post option has a very wide target if you select “People who like your page and their friends,” which may include a lot of people who have no interest in your Facebook page. If you select “People you choose through targeting” option, you can only target people by location, age, gender and language—not by keyword interests, which again may include a lot of people not interested in your Facebook page.

The best way to get more engagement on a post is to narrow your targeting by using the Facebook ads interface and selecting Promote Page Posts. Select “Promote Page Posts”, and then choose the post you want to promote in the drop-down menu.

Then, in the Targeting section, you can choose to advertise your post to only your own fans or use the Precise Interests area to target the post to people who would be more inclined to like your page and interact with your post.

The Facebook ads interface also gives you control of your budget.  Keep track your results and do your testing. To really go for more engagement, only advertise posts that are interesting and already getting some engagement organically so you know they interest others.

Story Bumping on Facebook isn’t a total solution to getting your pages get seen more in the Facebook news feed, but it does help to gain your page’s popularity.



 QuestionWhat do you think?  Have you done Story Bumping on Facebook and have you noticed a difference in interaction on your page? Share your thoughts with us in the comments below!

** If you haven’t tried it and are interested, leave me a message in the comment box, or leave me a message on my Facebook Page.**  Oh, please like my page while you’re there.  🙂

Thanks!  I knew you would.


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Jeanne Melanson♥ Peace ♥

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Jeanne Melanson

Owner at Animal Bliss
Born in Nova Scotia, I moved to the United States 20+ years ago.I am a dedicated lover of animals and fight for their rights and protection.I love people too, of course, and enjoy meeting folks from all walks of life.I enjoy philosophical discussion, laughing, and really odd ball stuff.I hope you enjoy my site.Leave me a comment to let me know you were here!Peace out.
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25 thoughts on “How to Keep Facebook Posts Viral with Facebook Story Bumping

  1. Engagement stirs the pot Jeanne. Smart tips. We chat, post neat stuff and keep the engagement train rolling, by being a smart, focused, social Facebook user. Just by chatting and responding fast you can build up a real quick viral post. Weird, how fast it happens but that’s viral, right? 😉

    • You’re right about that, Ryan, a post can become viral surprisingly fast. It has to be interesting, attention-grabbing, and thought-provoking. Or … sometimes just a cute little kitty will get ya there too. lol Thanks for your comment, Ryan.

    • Well, hopefully you can give life back to your Facebook page if that’s what you want, Kelli. It would’t take very long before you started seeing it grow. Keep in touch! I loved your post, by the way, “Barriers to a Better Life: …” Excellent reading. Thanks!

  2. Its really a good post!!!!!
    thanks to share your information…But a new study says that the Twitter, SnapChat and WhatsApp increase their popularity to compare than Facebook.. Its one of the biggest reason is that Older population were restricted the teenagers for using facebook..

  3. Fantastic post Jeanne!! I learned a few things about Facebook postings with this “bump” technique from your post, thank you for sharing!! Great value here!!! Keep up the great work, girl!!!
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