how to use keywords to optimize your blog posts

How to use Keywords to Optimize Your Blog Posts | SEO Tips

How to use Keywords to Optimize Your Blog Posts

Do you know how to use keywords to optimize your blog posts for search engines? It’s really not that difficult.  Just follow these few simple SEO tips.  (That’s geek speak for “search engine optimization.”)  Why do you need to optimize your blog posts?  So that the search engines (Google, Yahoo, Bing, etc.) can find you.  You have to be found if you want a following.  Simple as that.

how to use keywords to optimize your blog posts

How to Use Keywords to Optimize Your Blog Posts

Keywords are perhaps the single most important feature that you can utilize to optimize your blog posts.  They are absolutely crucial if you want your site to be found.  You need to pick keywords or phrases that people actually search for.

You can choose single keywords, but they may be more difficult to optimize, due to the sheer number of websites on the Internet today using those same keywords.  Keyword phrases, or “long-tail keywords” are a better approach.

How to Use Keywords to Optimize Your Blog Posts

For example, if you were to write a blog post about, let’s say, a man’s sterling silver bracelet, for some how to use keywords to optimize your blog postsreason, you could chose the keyword “bracelet,” but that’s too broad.  As you can imagine, there must be a zillion jewelry websites out there, so that is stiff competition.  You could choose “silver bracelet,” but that’s still too broad.  How about “sterling silver bracelet?”  Better.  But even better yet would be, “man’s sterling silver bracelet.”  See what I mean? That way, if someone is looking for more information about a man’s sterling silver bracelet, then they may be headed in your direction.  This will give you a more focused reader.  More ‘qualified’, if you will.  Meaning that if someone is looking for information about a baby bracelet, then your post is not what they’re looking for.


Use keyword phrases that people are searching for.  How do you know?  Do some keyword research.  I won’t go into the how-to’s of that in this post, but it’s easy to find out.  Just Google, for example, the keyword phrase, “how to do keyword research,” and you will get a lot of information.  There are plenty of free and paid methods out there.  I will also do a post on this in the near future.

When first learning how to use keywords to optimize your blog posts, it is tempting to cram your post with keywords, thinking that this will be best.  Do not do that.  This is called “keyword stuffing” and is frowned upon by the search engines.  You will be penalized and your efforts will backfire.  Instead, just focus on one or two keywords for each post.  Using the phrase two or three times should be plenty.

how to use keywords to optimize your blog posts

How to Use Keywords to Optimize Your Blog Posts

Now for information about where to put those keywords to be most beneficial.   There are four essential places where you should try to include your keywords:

1) Title

The title of your blog post should include your keyword phrase.  The reader will see the title first and this will be a large factor in determining whether or not they will see your post as being relevant to their search.

2) Body

Use your keyword throughout your post, but use it in a manner that makes it natural to read.  In other words, in my example above, DON’T write like this:

“This is a lovely man’s sterling silver bracelet.  This man’s sterling silver bracelet comes from ‘wherever’.  The price for this man’s sterling silver bracelet is very good.”

Get the picture?  that’s a bit extreme, but you’d be surprised.  The search engines will pick that up, see it as keyword stuffing, and rather than enabling you to be found, they will push you further down in search ranking.  Instead, use “sterling silver” now and then, or “man’s bracelet”, “silver bracelet”, like that.

3)  URL

Search engines (Google, Yahoo, Bing, and such) look to your URL to figure out what your post is about. Your URL should reflect your title, so ensure the keyword you use is relevant to the article. If you have to trim your blog post URL down, make sure you keep the keyword in it. We’ll elaborate on the importance of URL structures in more detail below.

What the heck is a URL?  It’s your web address.  In my example about the jewelry post, yours would be:  “”  See how the keyword phrase is included in that?  Good.

4) Meta Description

The meta description is the additional text that appears on your search results.  Using your keyword phrase in the meta description lets your readers (and the search engines) know what your post is about.  Make it interesting.  Make the reader want to click through and read your post.

5) Images

You should have images in your blog posts.  Why?  If you text is long, images will break it up so it doesn’t look so daunting.  It will also help explain what your post is about.  You will use your keywords as “alt text” of your image.  You can read more about images with alt text here.

If you hover over the image below, the keyword phrase I used for this blog post will appear.  This is one of the things that search engines read to tell them what my post is about

how to use keywords to optimize your blog posts

For a more thorough understanding of how to use keywords to optimize your blog posts, and to find out more about SEO general, go to Google’s SEO section in Webmaster Tools.  Here you will find answers to any additional questions you may have about the best ways to optimize your website.


I hope you have enjoyed, “How to Use Keywords to Optimize Your Blog Posts

MY QUESTION FOR YOU TODAYDo you have any further advice (or questions?) that you would like to add here?  Any tips and tricks to further enrich readers of this post?  Please share below.  I appreciate all your comments.  I really do.


You might also like to read, How to Write Catchy Headlines That Appeal to Both Humans and Google



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Born in Nova Scotia, I moved to the United States 20+ years ago.I am a dedicated lover of animals and fight for their rights and protection.I love people too, of course, and enjoy meeting folks from all walks of life.I enjoy philosophical discussion, laughing, and really odd ball stuff.I hope you enjoy my site.Leave me a comment to let me know you were here!Peace out.
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25 thoughts on “How to use Keywords to Optimize Your Blog Posts | SEO Tips

  1. Hi Jeanne,

    Very informative post!

    yes, optimizing our blog posts with proper keywords is necessary to get good search engine traffic, however we also have to make sure we don’t over-optimize it!

    thanks for sharing! 🙂

    • That is very true, Adithya. Over-optimizing will not get you very far in the long run. First of all, Google will penalize you. But also, a keyword-stuffed article will not be easy to read and the reader will likely not take you seriously. I’m glad you stopped by!

  2. Hi Jeanne,

    Great to read such an informative post.

    Keywords are the major striking things to focus on. For better SEO it’s necessary to know about the proper use of keywords.
    As you have explained about using keywords as alt text in images which helps a lot in boosting the SEO of a blog.
    Using them in the starting and ending of blog posts is really helpful.

    Thanks for sharing this post.
    Have a great weekend. 🙂

    Ravi Chahar recently posted…Add Disqus To Your Website In Just Two MinutesMy Profile

    • Thank you so much for commenting, Ravi. I appreciate that you added the fact that using keywords in the beginning and the end of posts is helpful also. I should have mentioned that. I’m going over to your post now to read about adding Disqus to a website in two minutes. Sounds like great information. Take care!

  3. Search engine traffic , especially from Google is something that every blogger loves to have. Using Keywords in blog posts is something great to start. I follow almost all the tips you have listed and I’m sure that these works to the best.
    One thing I’d love to add up is using keywords in post comments.Many bloggers are unaware of this trick that we can use our blog comments too to add some keywords in our blog posts.

    Great tips 🙂 Thanks !
    Sourav recently posted…7 Actionable Tips to Get More Comments on Your BlogMy Profile

    • Yes, it’s odd that your results have changed so much. I can’t see it having anything to do with the SEO Plugin, although you do say that the change came around that time. I would be curious to know if you do figure it out, or if you hire someone. All the best.

  4. Hi Jeanne,

    Yes, you surely need to use the keywords and optimize your posts so that the search engines know you have put up a post and it starts ranking in the first few pages, which is important if you want traffic to your blog.

    There are several tools and software bloggers use for looking up the right keyword, though Google’s planner is good enough if you know how to use it. Nowadays, thankfully, you don’t really have to stick to using one keyword all over you post, just a few places and using it’s variations works better.

    Thanks for sharing. Have a nice week ahead 🙂
    Harleena Singh recently posted…SYPS: Resolve Lifestyle Problems to Make Your Life BetterMy Profile

    • Absolutely, Harleena. You speak the truth. As you say, there are a lot of tools out there to help the blogger out. I often use Google Planner. It’s not bad. Thanks for your comment. 😉

  5. Hi Jeanne,

    Smart tips! Pepper in those keywords; body, title, and URL, to send a message to search engines. Thanks!

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