Do You Want Know How to Write Catchy Headlines?
Do you know how to write catchy headlines that will appeal to both Google and real human beings? Headlines don’t have to be boring. It’s a common misconception that SEO writing has to be stale and bland in order to catch the eye of search engines that don’t understand irony or wit.
It used to be that headlines were short and filled with keywords in order to attract the search engines. While this traditional, SEO-based headline is still viable, content is now becoming more and more related to user experience.
It is absolutely essential for Google to find your content and use it to help you rank, but you do not need to make this your first priority. You also need to think about what your readers, prospects, and/or customers are searching for.
“How to” posts, for example (such as this “how to make catchy headlines” post), are popular because so many people are searching Google for answers to their questions. This is why you need to hone in to what the masses are searching for. If you can product content that the people are searching for, your headlines won’t be boring or stale, and your site will rank improve.
How to Write Catchy Headlines That Appeal to Both People and Google
It is said that five times as many people will read your headline versus your actual body copy. Headlines are the key that gets your reader to click on your blog post or article (or not). You have to appeal to the reader’s emotion. They have to feel that their questions will be answered or that their curiousity will be satisfied.
At the same time ,you have to balance this with Search Engine Optimization (SEO) in order to be found by both readers and Google and all the other search engines. Include keywords, but also include story elements that stir emotions among readers.
How to Write Catchy Headlines
And when it comes to writing content for pages, don’t use the same headline for the article and the page; after all, the page title is really for the search engines, and the article title is to catch users’ attention. This gives you the freedom to focus on what users are searching for and what headlines will attract them, while still having consideration for your SEO efforts.
Here are a few headline ideas that seem to work the best:
1) How-to Guides
As I mentioned earlier, a lot of people are searching for answers to questions on the Internet. Headlines that either ask a question or answer it can be very effective.
2) Top 10 Lists (or any #)
Readers love lists because they are easy to skim. By adding a few of these into your content marketing, you can benefit as well. You can promote your knowledge on a specific topic and begin to situate yourself as an industry expert.
3) “Versus” Comparisons
Readers like this because they are able to assess two different products or services on one page. Not only that, it gives you the opportunity to target multiple keywords.
MY QUESTION FOR YOU TODAY: These are just 3 simple ideas of how to write catchy headlines. How many more can you think of? Please leave your ideas in the COMMENTS section below.
I hope you have enjoyed, “How to Write Catchy Headlines That Appeal to Both Humans and Google“
You might also like to read, Free Google Keyword Rank Checker | Check How Well Your Keywords Rank
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